Yeezy Season 1 | Overview

Wednesday, February 18, 2015

I want people to feel like it’s OK to create 
And follow what their dreams are and not feel boxed in. 
I want people to feel like awesome is possible.

Kanye has clearly brooded over his Yeezy x Adidas collection for quite some time, speaking about it with the same oeuvre of confidence and artistic benevolence he so well known for. Although the collection which hit NYFW and the internet last week has been vexed by fashionphiles and online critics, I think there is a great deal of misunderstanding about the collection.

Yes, it does have extremely similar elements to high end brands Kanye is often caught in. There are obvious inspirations, or  homages, to Helmut Lang to Rick Owens, but the motivation behind Kanye's line is that he is bringing the style, fit, and atmosphere of unaffordable brands to the everyday shopper.

It's minimalist, its heavy streetwear - all the things I love, but most of all, you can see that Kanye was truly the creative mind behind a fashion world that is so obsessed with using the guise of celebrity to create publicity. Expect a lot of neutral colours in combination with oversized and layered outerwear, along with military-esque prints and vibes mixed with an element of an imagination about the future.

For Sydney goers, expect to see some of the collection hitting our shores on February 28, 2015, in some boutique stores in the CBD area. Maybe I'll see you there.

Below are a few of my favourite pieces.

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